Chili’s is the flagship brand of the Group and IFC is proud of the phenomenal success the trendy brand has enjoyed since its introduction. IFC has spearheaded the Chili’s Brand development across Qatar and Jordan.
Chilis made its debut three decades ago in Dallas, Texas. Today, the brand is an international phenomenon, commanding top-of-mind brand recognition and recall in markets across the planet. The original concept was that of a restaurant that served great quality food evoking memories of homemade cooking. Decades later, a south-western flair and casual ambience characterize the Chillis dining experience enjoyed in more than 1,100 locations across the globe. The first Chili’s Restaurant in Qatar was opened in July 2001 at the Ramada Junction in central Doha. In Qatar & Jordan, this popular and well-loved brand has an extra special appeal. Fun, fresh and flavourful with its signature tiles, table tops, posters, collectibles, enthusiastic, friendly serving staff and of course delectable cuisine Chilli’s has grown to become a popular household name in Doha. Attention to detail, a concerted focus on product quality and above all passionate commitment to making each dining experience memorable have been key to winning the hearts and minds of our guests. Our guests, an eclectic mix of locals and expatriates delight in our signature style and are the reason for our success. Seven operating restaurants in Qatar and one in Jordan stand testimony to the irresistible allure of Chili’s and the managerial prowess of IFC. Chilli’s Qatar has been awarded the distinguished super brand status for six consecutive years from 2002 to 2007.
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